TikTok for museums – an introduction

In this resource Abby Bird, Communications Manager at Black Country Living Museum, gives a thorough introduction to TikTok specifically for museums. This resource covers what TikTok is and how the platform works. It takes you through all the necessary steps, from creating an account for a museum to posting your first video. Abby also shares a number of useful insights, including the importance of trends on the platform, alongside a number of top tips for creating engaging content.

Abby has had significant success using TikTok to engage audiences for the Black Country Living Museum and she has shared what she has learnt from her time using the platform through this resource.