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Working as an investment promotion professional can be challenging, even more under the current circumstances. It requires an understanding of market dynamics, industry trends, corporate strategies and how they all interact daily.

It also requires skills in the business of economic development and investment attraction from best practice in investment promotion, marketing, value propositions, and lead generation through to how to facilitate investment and provide business retention and expansion (aftercare) services. 

The Investment Promotion course series provides theoretical and practical tools you need to enhance your skills and knowledge as an investment promotion professional. 

The main goal of the Investment Promotion course series is to enable participants to develop a more focused strategy to bolster their country, region, city, or territory as a favorable destination for foreign direct investment (FDI) and reinvestment. The course covers aspects viewed as key characteristics of investment promotion agencies, namely IPAs’ function, organization, and purpose, strategic inward investment, including sustainable development, and the services which may facilitate business start-up and expansion.

The Investment Promotion course series is a training curriculum for investment promotion agencies (IPAs) at a national or subnational level, export promotion organizations, economic development agencies (EDOs), diplomatic corps with a mandate to attract inward investment to their countries, people from academia, consulting companies, business associations, and related organizations that work with investment attraction and promotion and economic development from around the world. The main goal of the series is to enable you to develop a more focused strategy to bolster your countries or territories as a favorable destination for foreign direct investment.

The course series begins with Course Part I: Towards the Next Generation of Investment Promotion Agencies, which is focused on the main concepts of FDI and the IPA – its definition, functions, and strategy. It covers how an IPA should be developed and organized following best practices, also addressing sustainable development, and the services which may facilitate business establishment and expansion.

Course Part I
Course Part II
Towards the Next Generation of Investment Promotion Agencies
A Comprehensive Toolkit of Innovative IPA Services


Course Part I was imparted during three editions (1st. Oct-2019 with 537 participants from 48 countries, 2nd. March-2020 with 947 participants from 72 countries and 3rd. May-2020 with 807 participants from 55 countries).   Once you know or have learned the key concepts of FDI, you will be ready for this second course, “A Comprehensive Toolkit of Innovative Investment Promotion Agency Services”, which covers such important topics as nation branding and image building, aftercare services that an IPA should implement in order to retain companies and support their expansion and the role of policy advocacy in improving the business climate. In addition, one full course module is dedicated to informing participants about world-class innovative programs and services currently offered by other IPAs.

Also, unpredictable events and crises – such as the current COVID-19 pandemic – pose significant challenges for public policymakers. The IDB understands that IPAs are at the forefront of business attraction and supply chain management and need to be ready to react quickly to these challenges. This course also includes the impact of the COVID-19 crisis on international investment flows and government responses identifies challenges and provides access to best practices and innovative solutions.

If you are not sure which course to take, please consider the following questions:

  • Do you have a deep understanding of how foreign direct investment impacts economic development?
  • Can you recognize sustainable development and how FDI relates to the sustainable development agenda?
  • Do you know types of FDI, institutional best practices and innovative programs, and the resources necessary to replicate these in your home country/territory?
  • Do you have an understanding of an IPA’s portfolio of services throughout the project cycle?
If you are able to confidently answer yes to these questions, you are ready for Course Part II: A Comprehensive Toolkit of Innovative Investment Promotion Agency Services. If you need to review these topics, we have included two videos from Course Part I: Towards the Next Generation of Investment Promotion Agencies as a short refresher. If you still have doubts about these topics, we recommend you begin the course series with Towards the Next Generation of Investment Promotion Agencies. (Starting date to be determined)

Resources from Towards the Next Generation of Investment Promotion Agencies

Video - Establishing an IPA


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Video - Sustainable Development



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Participant Requirements: 

The course is aimed at officials of investment promotion agencies (IPAs) at a national or subnational level (such states, regions or cities) , export promotion organizations, economic development organizations (EDOs)trade officers, diplomatic corps with a mandate to attract inward investment to their countries, people from academia, consulting companies, business associations, and related organizations that are familiar with investment attraction and promotion, economic development and commercial facilitation. We want you to successfully complete the course and have an enjoyable learning experience.  

Please take note of the following course requirements:  

  • Familiarity with the topic of foreign direct investments (FDI) (required).  

  • A university degree and three (3) years of work experience in investment promotion, exports, or in an economic development organization (preferred).  

  • Intermediate level of English proficiency. 

  • An available time commitment of about five hours per module (total of 24 hours).  

  • A work supervisor/colleague with whom you can consult each week for feedback on course activities. 

  • Interested in economic development  

By accepting to auto-enroll in this course  I acknowledge  that I have read and do hereby accept the participant requirements.

If you have any problem to auto-enroll in the course, please contact us at INDES HELP.